Mark Zuckerberg Has Asked His Team To Inflict Pain on Apple As Part of Feud Between Apple and Facebook

Shloke Sarkar

If you are into the tech, more importantly, consumer tech, you are surely aware of the feud that is raging between Cupertino giant Apple and Facebook. This has been caused by privacy-related issues infesting the Facebook platform, a fact hidden from no user.

The last few weeks saw the two companies criticise and talk about each other on social media. However, it seems what is going on behind the scenes is far more serious than what is visible to the public eye.

What Is This Feud About?

Credits: Tech Crunch

All this began back in 2018 when Facebook was receiving criticism over its not so strict data practices. During the said period, Apple’s CEO Tim Cook in an interview stated that he would not have been in Mark’s position. As part of his retaliation, Zuckerberg said that Cook’s comments were “extremely glib” and not aligned with what was the truth.

That, however, was just a fraction of his attack, since, in private, as per The Wall Street Journal, Zuckerberg had told his team to inflict pain on Apple for treating them badly.

The first signs of the feud came way back in 2014 when the CEO of Apple openly criticisedFacebook’s business model. It seems this has further increased in the last seven years. Recently, the two giants were at it again when Facebook was impacted by the new iOS privacy policy. According to Facebook, the move could hurt the company’s sales and developers.

A full-page advert with the headline “We’re standing up to Apple for small businesses everywhere.” was later released as well as part of Facebook’s criticism of the new policy.

In retaliation, Apple stated: “When invasive tracking is your business model, you tend not to welcome transparency and customer choice.” Furthermore, Cook also made a tweet stating: “We believe users should have the choice over the data that is being collected about them and how it’s used.”

“Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first,” he added.

Is Facebook Worried?

During the recent earnings call for Facebook, Zuckerberg stated that Apple was becoming one of Facebook’s prime competitors. Reports also suggest that Facebook is looking at ways to file an antitrust lawsuit against the maker of the iPhone.

“This is not about two companies – this is about the future of the free internet. Apple is creating two sets of rules – one for themselves and one for small businesses, app developers, and consumers who lose out.

Apple claims this is about privacy, but it’s about profit, and we’re joining others to point out their self-preferencing, anti-competitive behaviour,” Facebook said in response to the WSJ report.

Also Read: Gmail’s new feature allows for easier searching of Emails

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