Formula 1 on Wednesday confirmed that it is dropping the rainbow branding that was seen everywhere in the 2020 season. The symbol, which is a part of the We Race As One campaign is being dropped due to a change in the objectives for the initiative this year. Launched in early 2020, the campaign saw the adoption of the rainbow flag, consisting of the colours of the 10 teams part of the grid.
What is The Importance of the Rainbow?
Originally intended to acknowledge the battle against the vicious Covid-19 pandemic and the rampant discrimination around the world, the rainbow was used as an international symbol during the crisis, so as to bring various communities together.
A statement released by F1 confirmed that the rainbow will no longer be featured alongside the #WeRaceAsOne campaign. The statement also included the reason for this change.
“While the COVID- 19 pandemic is still an ongoing battle, we are focussing the platform on the three core pillars of our Environment, Social and Corporate Governance strategy,
“Those pillars are sustainability, diversity and inclusion, and community. These areas are a priority for the sport where progress has already been made but with more commitments to be delivered in coming months and years.”
“We plan to include a moment before the start of each race this season to show our united support for important issues and will be discussing this with the drivers and the teams ahead of the start of the season,” reads the statement.
What Has the We Race As One Platform Done?
The President and CEO of F1, Stefano Domenicali stated: “Our We Race As One platform was very effective at raising the awareness of socially important issues and our steadfast commitment to making a positive change,”
“We are very proud of it and the teams have embraced it fully. While our commitment through words to tackling issues like sustainability and diversity in our sport is important, it is our actions that we will be judged on.
“We have already made good progress on our sustainability plans and you will see strong actions being executed this year across all three of our WRAO pillars. We know we must continue to move forward on these issues and the whole sport is united in doing this in the months and years ahead”