It seems that post a fairly positive response towards shorts in India, Youtube is gearing up to launch its version of Tiktok and Reels, Youtube ‘Shorts’ in the United States of America in March, stated the company on Wednesday.
In a blog post, Chief product officer Neal Mohan stated that the beta version of the Shorts feature would be rolled out to more American users over the coming months.
“Every year, increasing numbers of people come to YouTube to launch their own channel. But we know there’s still a huge amount of people who find the bar for creation too high,” he stated, adding that the company was developing this features for users who want to shoot snappy videos with their phones.
For those of you wondering, Shorts was first rolled out in India back in September, following months of speculation regarding the leaks towards Google’s upcoming software features.
As per Mohan, Shorts was receiving over 3.5 billion daily views globally, whilst the number of Indian users using the Short tools has tripled.
The Short feature aimed at filling a void left by Tiktok, which was banned by the Indian Government last year. This left a gap for such applications, with Instagram trying to fill this void.
It seems, however, that Youtube’s alternative is working wonders as well. These numbers are incomparable to Youtube, which is installed on all Android smartphones and devices, but, they are still quite good considering the feature is less than a year old.
Do note however that in the US, TikTok is currently booming post the departure of former US President Donald Trump. With the new administration unlikely to go through with the proposed TikTok ban, Shorts is going to have to compete with the application that started it all. In the US, post-Short’s arrival, we will see a three-way competition between Reels, TikTok and Shorts. Who will win? Only time will tell.
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