Xiaomi’s Redmi recently began teasing the announcement date for the Redmi Note 10, the latest device to join the popular Note series of devices on offer from the Chinese company. The teaser for the device will go up on Feb 10, with the launch expected in late Feb, if not March.
This leads me to believe that the Note 10 is at the brink of an India launch and, it might be a chance at much-needed redemption for Redmi, coming from the disappointment that was the Redmi Note 9 series. What do I mean? Read more to find out.
Redmi Note 9 Series: A Disappointing Successor
The Redmi Note 9 series, consisting of the Note 9 Pro, Note 9 Pro Max and the regular Note 9 consisted of a few good devices. All of them offered modern, large, punch-hole touting displays, a good processor and a decent, if not great set of cameras.
The reason for the devices not being a hit amongst the critics, in this case, was not because of the device, rather it was due to the inability to provide competition and the capability of living up to a beast of a predecessor.
The Redmi Note 8 and, in extension, the Redmi Note 8 Pro featured class-leading specifications, with the latter touting a 64MP primary sensor, which was just catching on at the time of its launch. Both devices were great performers, offering amazing value for the user’s buck. Cheaper pricing was also a contributor to the great sales numbers and more than positive response from critics.
That being said, the Redmi Note 9 series brought nothing new to the table, offering a lot of features that became quite common within a month or two of the device’s launch. Couple that with the higher pricing for the devices, which, if I might play the devil’s advocate was due to higher taxes, added to the reduced hype and response.
The main reason for the Note not looking like the best deal was its competition, which mainly comprised of Realme’s 6 series.
Realme 6 Series: The Disruptor
The Realme 6 series, much like the Redmi Note 9 series saw a rise in terms of pricing. The company tackled this however, with the inclusion of some never before seen features, which made the Realme 6 series a great successor to a predecessor that always fell short of the Redmi Note.
The Realme 6 and 6 Pro both offered a high refresh rate panel, as in a 90Hz panel, which aided to the usability aspect in a great manner, something that is not capable of being assessed without having tested this feature. Add to this the 30W fast charging feature, which was the best charging speed on offer at the time of launch, you had a great product at hand.
All of this, when combined with the slightly better availability in terms of sales when it came to the Redmi Note series of devices resulted in the Realme 6 Series beating out the Note, at least for the enthusiast crowd. Furthermore, the Realme 6i’s launch effectively meant that the Redmi Note 9 was looked over, despite its more than decent specification list.
Why is This a Chance at Redemption?
Realme did not introduce a lot of changes with the Realme 7 series of devices, hinting towards a certain amount of consumer tech limits hitting its peak for the budget segment. With Redmi having played the safe card last year, Redmi has a high chance for redemption.
As per certain rumors, the company might even provide 5G capabilities for the Note Pro Max series, if not for the base Pro variant, coupled with a high refresh rate panel. If Xiaomi can nail the pricing, the company might just return to becoming the user’s default choice for a smartphone in the 15-20k segment.
Do the Numbers Indicate The Same?
In another example of the enthusiast crowd not having a major impact when it comes to sales, despite all that I have to say in regards to the Note 9, I have to acknowledge how the sales figures of the Note 9 Series have been far from poor or lacklustre. The company saw a rise of 13% in Q4 and an overall steady growth over the course of the year due to good sales of the Note 9 and Redmi 9 series.
This again proves that however much I criticise a certain product, the sales numbers are what actually show the reality and, despite not being the best, the Redmi Note 9 Series still sold in boatloads.
What remains to be seen is how much of a difference the Chinese company can bring to the market with the Note 10 and whether it can return to being the blind recommendation for enthusiasts in the mid-range segment.